Google Place Reviews Analytics
Project Overview
The Google Place Reviews Analytics initiative is a segment of the Urban Analytics Lab’s (UAL) research. This project aims to analyze user-generated reviews from Google Places to derive insights into urban living conditions, public sentiment, and potential areas for enhancement.
Objectives
- Sentiment Analysis: Assess the overall sentiment of reviews to understand public opinion about various locations.
- Theme Extraction: Detect recurring themes and topics within the reviews to identify common concerns and highlights.
- Actionable Insights: Offer recommendations for city planners based on the analysis to enhance urban environments.
Methodology
- Data Collection: Collect reviews from Google Places using APIs.
- Data Preprocessing: Clean and preprocess the text data for analysis.
- NLP Techniques: Utilize NLP techniques such as sentiment analysis and topic modeling.
- Data aggregation: Aggregate the data to identify trends and patterns across different cities.
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